A significant portion of the small businesses that use QuickBooks accounting software don’t work with an outside accountant, according to Intuit’s accountant leader, Ariege Misherghi — and given that QB users number in the millions, that represents a significant untapped market.
“Forty percent of users of QuickBooks don’t have an accountant, bookkeeper or advisor,” Misherghi told the accountants and bookkeepers on Monday at Woodard Events’ 2019 Scaling New Heights conference, held this week in Salt Lake City. “They think they’re too small, or they’re intimidated.”
Intuit strongly believes these small business users should be connected with professional advisors, Misherghi said.
“You can automate work, but you can’t automate expertise — the expertise that gives people confidence that it’s being done right,” she said. “That’s what accountants and bookkeepers offer everyday.”
That’s the thinking behind the recent rollout of QuickBooks Live, a new service. (See “QuickBooks Live goes live June 3.”)
“QuickBooks Live offers on-demand access to a professional advisor,” Misherghi explained. “This could mean unprecedented expansion of the number of people with access to a professional accountant or bookkeeper.”
In response to concerns from accountants at large, and members of its own QB ProAdvisor community, Intuit has promised that QBL will not target users who are already connected with an accountant, and that it will staff QBL only with Certified ProAdvisors.
Even more important, Misherghi stressed to the Scaling New Heights audience, is the fact that Intuit remains committed to its current accounting channel.